Notebook

Why Unisex Kids' Clothing Makes Economic and Practical SenseThe gender-neutral children's clothing movement has gained considerable attention in the West over the past decade. In India,...

Why We Added a Pocket to Kids' PantsThe knee pocket on our striped cotton pants range is one of the details we are asked about most....

The Label Says Cotton. But Which Cotton?Walk into any children's clothing store in India, browse any major e-commerce platform, and you will see the word “cotton”...

Where Your Child's Cotton Pants Actually Come FromMost parents who buy cotton clothing for their children have never thought about what happens before the garment reaches...

Why Fit Matters as Much as FabricParents spend significant time choosing the right fabric for their child's clothing — cotton versus polyester, organic versus standard, woven...

Why Sensitive Skin in Indian Children Is More Common Than Parents RealiseSkin sensitivity in children is not rare. Paediatric dermatologists across Indian cities consistently report that...

The Honest Answer to a Common QuestionWe get asked regularly whether our cotton-linen mix pants are better than our pure cotton pants. The honest answer is:...

When We Started Making Striped Cotton Pants, We Had One RuleThe stripe had to work everywhere. Not just at home, not just for play, not just...

Why the Number on the Yarn Tag Changes EverythingWhen parents ask us what makes our cotton pants softer than what they have tried before, the answer...

The Problem With Most Washing Advice for Kids' Cotton Pants in IndiaMost care label instructions are written for a global average that does not reflect Indian...

Why Gingham Has Lasted 400 Years in FashionGingham is one of the oldest fabric patterns in continuous production. It originated in Southeast Asia, arrived in Europe...

Why Indian Kids' Clothing Sizing Is Confusing — And What to Do About ItIf you have ever bought children's clothing online in India and found that...